Don’t do cold-emailing until you’ve done 80/20 (as per Pareto) work related to getting warm introductions and, basically, utilizing your social graph (your personal one and the ones of the people you know).

There’s nothing bad with cold-emailing except that it’s much less effective, and the earlier the company is in the journey, the more is this sentiment true.

If you do want to try cold-emailing, though, make sure you use some of the proven templates listed here:

Cold email templates

And do this by avoiding the typical mistakes people make. Read below.

Tips and tricks

Step #1: Reach the right investors

Step #2: Write a captivating subject line

Step #3: Keep it short, simple and specific

Step #4: Attach pitch deck and demo

Step #5: Include a strong CTA

Step #6: Proofread

Step #7: Experiment with different channels.

<aside> 🐰 Other “rabbit hole” materials to dive into:

How to Cold Email Investors - 19 Tips from VCs & Angels | LeadLoft

How to cold email investors

How to write cold emails to investors – lessons from 30 VCs

</aside>